African-Americans are exposed to more pro-tobacco advertising than Caucasians according to a University of Pittsburgh School of Medicine study published this month. The senior author of the study, Brian A. Pimack, M.D., Ed.M., and his colleagues analyzed data from both predominantly African-American and Caucasian markets. They calculated the concentrations and density of tobacco advertising in each market. Concentration of tobacco advertising is the number of tobacco ads divided by total ads. The concentration of pro-smoking signage is 70 percent higher for African-Americans and there are about 2.6 as many advertisements per person in African-American areas as compared to Caucasian areas.
According to Dr. Pimack, this study suggests that African-Americans may be special targets of the tobacco industry.
1. It took a team of scholars to figure that out? The African American community has been observing, and complaining, that both Big Tobacco and the alcohol industry have been targeting them for years. I wonder, was anybody listening then?
Regards,
Richard Day Gore
Posted at 5:02PM on Aug 24th 2007 by richard day gore